After a successful launch to their new website, Rich and Wrenda, owner of Sleigh Bells Christmas & Gifts in Walton, KY, decided they wanted to start sending out monthly newsletters to all of their loyal customers. They had been collecting email addresses from all of their customers that were interested in their "future newsletters" and were happy to find out that they had already collected over 500 customer emails for their first publication.
We worked together to keep the newsletter simple, while concentrating on just four topics:
1) "Product Spotlight" to let their customers know all about a particular product line that they love and think their customers will love too,
2) "Upcoming Events" - they wanted their customers to hear about all the wonderful events they hold throughout the year, from their "Candy Cottage" making events for children, to their HUGE Christmas in July sale,
3) "What's New" - Sleigh Bells is not just a Christmas store, and they like to remind their customers of any new lines or merchandise specific for the current time of year that has arrived - from their new outdoor barbecue line to their Fourth of July decor, and
4) they wanted to highlight one of their many "Customer Services" they provide, from Gift Wrap to Personalization.
I think they were happy with the First Edition, which received an unbelievable open rate of 48%, compared to the retail industry average of less than 20%, and a higher than average click rate as well.
We worked together to keep the newsletter simple, while concentrating on just four topics:
1) "Product Spotlight" to let their customers know all about a particular product line that they love and think their customers will love too,
2) "Upcoming Events" - they wanted their customers to hear about all the wonderful events they hold throughout the year, from their "Candy Cottage" making events for children, to their HUGE Christmas in July sale,
3) "What's New" - Sleigh Bells is not just a Christmas store, and they like to remind their customers of any new lines or merchandise specific for the current time of year that has arrived - from their new outdoor barbecue line to their Fourth of July decor, and
4) they wanted to highlight one of their many "Customer Services" they provide, from Gift Wrap to Personalization.
I think they were happy with the First Edition, which received an unbelievable open rate of 48%, compared to the retail industry average of less than 20%, and a higher than average click rate as well.
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