Our inboxes are getting longer and longer. Our mobile phones are ringing and beeping. We have information coming from TV, newspapers, websites, twitter, Facebook and more sources every day. As amazing and convenient it seems to having all this information readily available, how much of it can we really take in and process at once?
As a digital marketer, our message could easily slip past the attention of it's intended audience, which makes it that much more important to have visually pleasing and useful content. Take the popularity of Instagram, Snapchat and Pinterest - all indicators that consumers want and gravitate towards more visual content. Research from Hubspot shows that photos generate 53% more likes than the average Facebook post and 104% more comments.
Bottom line ... more and better visuals in your posts that express emotion. And don't forget to link those images to relevant content where you want your customers to land.
As a digital marketer, our message could easily slip past the attention of it's intended audience, which makes it that much more important to have visually pleasing and useful content. Take the popularity of Instagram, Snapchat and Pinterest - all indicators that consumers want and gravitate towards more visual content. Research from Hubspot shows that photos generate 53% more likes than the average Facebook post and 104% more comments.
Bottom line ... more and better visuals in your posts that express emotion. And don't forget to link those images to relevant content where you want your customers to land.
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